Studio Mayall’s design & marketing package for festivals. Now taking bookings for 2024 and beyond.
Festival Package
Studio Mayall has been working on festival & event brands for over 20 years.
Our proven track record in connecting with ticket buyers sets us apart as the go-to choice for festival branding across the UK and Europe.
Tailored specifically for medium-sized festivals with a capacity of fewer than 30,000 attendees, our package ensures that your event receives the attention it deserves. For larger-scale events, we also offer a bespoke service, crafted to meet your unique requirements. Whether your festival revolves around music, film, food, or any other theme, we have the expertise to transform it into a sell-out success.
Festival Design Pack
Festival brand design
Including logo, master illustration, graphic language (supporting graphics / icons / illustrative elements etc) + style/brand guides.
Templates for print and digital
Including event poster templates / festival “line-up” templates / flyer templates / Social media templates (Twitter and Instagram square / story)/AAA passes / photographer passes / wristbands.
Website
Including the following pages: About / Line-up (with details for each act - potentially a page each) / Tickets (with ticketing partner integration) / Contact / Journal (Information on the build-up to the festival + and drive traffic/help SEO) / FAQs / Ts & Cs.
Newsletter template design
Integrated in Squarespace for email campaigns.
Design Bolt-ons
Assets that are outside of our fixed price package that we are happy to provide for you:
Physical media adverts for newspapers / magazines / listing guides
Event graphics - large scale graphics / flags / banners / gobos etc
Wrist bands / AAA passes
Brochure / programme
T-Shirts / memorabilia
Ongoing maintenance of the website - choose to update yourself once the website has been built, or bring us in to manage this for you.
Production of assets from templates - all social media posts / posters based on templates (these can be created in-house by your team using the templates provided in the Festival Pack).
Wayfinding & maps - we can cover all your wayfinding needs on-site - signs / maps / stencils etc.
Marketing
At Studio Mayall, we believe in the transformative impact of a comprehensive marketing approach for your festival. By seamlessly blending graphic design and marketing expertise within a single agency, we guarantee cohesive campaigns that elevate your brand presence and reinforce recognition in the most impactful ways.
Initial digital setup
This would include the setup of all relevant social media channels and the profile set up of the festival across various third-party websites offering free listings such as Eventbrite, Skiddle, The List, and many more local and nationwide platforms.
Social Media Marketing
Pre, during, and after posts based on a social media strategy calendar created exclusively for the festival. Timelines and content will be agreed upon upon commencement of work, but usually, it will be a mix of posts, reels, and stories based on either media provided by you or designed by us.
Paid advertising and /or boosting is recommended and the budget for it can be discussed and agreed upon together.
Boosting is a very fluid approach to advertising via social media, as we could start with a Sign-Up action in the early promotional stages of the festival brand launch, which culminates in a Book Now call to action at the ticketing stage. All strategies are to be discussed and agreed.
As a ballpark figure for 1 boosted post a month, you would be looking £150 over 30 days. This is for a very targeted audience, reaching up to 50K people within a local 10km radius.
Public Relations
This will include the initial press release and pitch to the media.
Studio Mayall is already taking bookings for the 2024 festival season. If you have plans to run a festival next year, get in touch and see how we can help you.
“Their speedy and flexible working style, positive attitude, and collaborative approach make them a valuable member of the extended Festival family.”
PELIN OPCIN | DIRECTOR
EFG LONDON JAZZ FESTIVAL / SERIOUS
